Significance of Using SharePoint for Public Facing Websites

Posted by Sophina Dillard on Monday, 18 November 2013 0

Public facing websites are not password-protected or in other words are not blocked from the general Internet. It is freely accessible by all internet users. It has all the information about the company's business, their products and services, contact information, company history and even may have links to other related web sites of their company. It is an information source about a company for its customers and its partners.

Microsoft is still claiming SharePoint Server as the fastest growing product in company history; they have claimed there are so many fortune 500 companies that have built their public facing websites on SharePoint. SharePoint usage is widely spread due to its complex collaboration structure and its flexibility. From enterprise search, enterprise content management (ECM), Business Process Management, business intelligence, records management, archiving, Intranet/Extranet, file sharing to public-facing websites etc. list of few companies using SharePoint for public facing websites are – ConocoPhillips, Procter & Gamble, Kroger, Valero Energy, Dell, Kraft Foods, Viacom, and more.

Benefits of using SharePoint for Public facing websites

• It uses same server infrastructure
• It uses single copy of the documents
• It has got the familiar content editing
• It can be relatively inexpensive for schools/government/non-profits

On the other hand, Microsoft Office 365 provides public facing website features to small businesses with tools to create professional-looking websites. Powered by SharePoint Online, you can choose your own domain and use the provided tools and templates to develop, publish and maintain your site. These gadgets which are standalone applications and which come with SharePoint Online, allow you for further enhancement of your website with everything from videos to a PayPal button.

Benefits of using Office 365 for Public facing websites

CMS makes the web more usable. It is more important that your website be easy to manage, can handle the traffic fluctuations and it is scalable with your business. Having a CMS solves many issues we face in business today. Major benefits are -

• It is easy to update and monitor
• Remote management is possible in it
• It saves time and money
• You have a consistent user experience

Main drawback: One of the biggest drawback in the field of application security is that convince the customers and clients to pay attention to the security of public facing sites that do not share any sensitive data as the website is public.

Microsoft Office 365 and SharePoint 2013 both provide document management, records management and web content management capabilities. This means that with SharePoint you can create intranets, extranets and public facing web sites. Developing an attractive SharePoint internet sites is not only possible but it also uses the same skill sets i.e. .NET web developers and designers that you already have. It has been suggested if you want develop the professional and effective public facing website its best to choose the SharePoint 2013.


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